Sonique Drums has named Dale’s Drum Shop in Harrisburg, Pennsylvania, as its newest authorized dealer. The move is part of the company’s ongoing push to reach more drummers through established and reputable retail outlets.
Dale’s Drum Shop joins a growing list of locations where drummers can try Sonique’s products in person. Established for four decades, Dale’s has built a reputation for offering high-end drum gear in an environment that’s welcoming yet professional. The store has served drummers across the country from its home in Harrisburg.
For Sonique Drums, adding Dale’s as a retail partner represents more than simple geographic coverage. It offers a trusted, long-standing shop where customers can experience Sonique’s snares and accessories firsthand, in a local setting guided by knowledgeable staff.
This is not Sonique’s only new partnership. Over the past two years, the company has been steadily expanding its dealer footprint, both regionally and across various specialty shops. Dale’s joins other respected partners such as Pro Drum Shop in Hollywood, Badges Drum Shop in Ohio, Nelson Drum Shop in Nashville, and Rupp’s Drums in Denver. Each offers unique local insight and access to Sonique’s line of snares and percussion innovations.
At Dale’s Drum Shop, the endorsement comes on the strength of years spent building trust within the drumming community. The shop’s staff brings real-world experience, and the business has maintained a focus on quality products and customer care. That aligns with Sonique Drums’ own brand identity: innovative percussion instruments with detail and craftsmanship at their core.
Adding Dale’s also widens coverage in the Mid-Atlantic region. For local drummers who prefer hands-on selection, this addition reduces the need to buy unseen or ship items from distant outlets. It’s a gain both for drummers seeking gear and for Sonique’s visibility in a vibrant hub of music culture.
Across the board, Sonique’s methodical rollout of tonally committed and well-regarded stores reflects its ambition to make its products more accessible while preserving the brand’s distinctive edge.
Dale’s Drum Shop becomes more than a point of sale: it’s a point of contact, where players can tap, test, and speak with experts about Sonique’s snares. For Sonique, it’s a step closer to its audience. And for drummers in and around Harrisburg, it’s a new way to reach one of the more ambitious custom drum brands currently reshaping how snares are heard and played.