The return of Slingerland, one of the most revered names in drum manufacturing, has sparked excitement across the drumming community, and at the heart of this revival lies a powerful collaboration. Craviotto Drum Company, known for its exceptional handcrafted solid-shell drums, has now joined forces with Drum Workshop (DW) to aid in the rebirth of Slingerland. This partnership not only breathes new life into the iconic brand but also promises a standard of craftsmanship that aligns with Slingerland’s historic reputation.
The revival was set in motion when DW acquired Slingerland from Gibson, with a clear vision to restore its legacy and reinstate its influence in the drumming world. As a part of this effort, one of the first releases to emerge from the revival is the legendary Radio King snare drum — a product that has long been synonymous with warm, resonant tones and exceptional build quality. However, to ensure that the new Radio King lived up to its historic stature, DW turned to Craviotto Drum Company for one crucial component: the solid maple shells.
Craviotto’s role in this collaboration carries a deeper resonance, as the company itself has long drawn inspiration from the craftsmanship and tonal richness of vintage Slingerland drums. Known for their solid, steam-bent maple shells, Craviotto has built a reputation for creating drums that deliver exceptional tone, projection, and character — elements that have historically defined the iconic Radio King sound. The decision to involve Craviotto in the production process signifies a commitment to preserving authenticity while incorporating the best of modern craftsmanship.
The Radio King snare drum has always held a special place in drumming history. Originating in the 1930s, it became a favorite among jazz drummers, rock legends, and studio professionals alike. Its distinctive tone, resulting from its solid maple shell construction, gave it unmatched warmth and resonance. By entrusting Craviotto to craft these shells, DW and Slingerland ensure that the spirit of the Radio King lives on in a form that stays true to its heritage.
For Craviotto, this partnership feels like a natural evolution. Johnny Craviotto, the late founder of the company, often credited his love for steam-bent shells to the influence of classic Slingerland drums, especially the Radio King. His dedication to single-ply shell construction has long mirrored the craftsmanship that made Slingerland so iconic. Now, with Craviotto at the helm of shell production, it feels as though the torch has been passed, allowing a new generation of drummers to experience the magic of the Radio King.
The reintroduction of the Radio King snare drum marks only the beginning of this collaboration. With DW driving the brand’s revival and Craviotto infusing unparalleled craftsmanship, the future of Slingerland looks promising. The alliance not only honors the rich legacy of the past but also pushes it into the future, ensuring that the name Slingerland once again stands tall in the world of percussion.
This collaboration serves as a reminder that craftsmanship, legacy, and passion for sound remain at the core of drum making. The rebirth of Slingerland, supported by Craviotto’s commitment to excellence, is a testament to how iconic brands can continue to inspire generations when placed in the hands of those who understand their true essence. Drummers now have something extraordinary to look forward to — the return of an icon, restored with the touch of modern craftsmanship and timeless tradition.