In the heart of the percussive world, Latin Percussion (LP) continues to spark creativity, this time with LP® World Beat at Winter NAMM 2025. It is a reimagined line of recreational rhythm-making instruments that aims to unite families and communities through the power of percussion. With the spirited collaboration of artist Mona Tavakoli, LP®World Beat comes with a lively aesthetic and an energy that is both inviting and inspiring.
LP® World Beat is more than just a product line—it’s an invitation to explore the universal language of rhythm. The collection boasts a range of pre-tuned and tunable djembes, pre-tuned ashikos, bongos, tubular bass drums, and a variety of hand drums and percussion instruments, all designed to encourage playfulness and creativity. Each piece is wrapped in colorful, durable shells that not only catch the eye but are built to endure countless rhythms. The choice of materials and design reflects LP’s dedication to quality while also embracing a fresh, joyful approach to percussion.
At the core of this revitalized line is Mona Tavakoli’s unique artistic touch. Known for her effervescent personality and boundless creativity, Tavakoli’s original artwork graces the instruments, transforming them into pieces that are as visually captivating as they are musically engaging. Her collaboration brings a sense of warmth and approachability to LP® World Beat, making it accessible to rhythm enthusiasts of all ages and skill levels.
Derek Zimmerman, LP’s brand manager, describes the project with heartfelt enthusiasm, noting its potential to create new rhythm makers. For him, LP®World Beat represents more than instruments—it’s a platform for connection, a way to bring people together in shared musical experiences. The energy Tavakoli has imbued into the collection amplifies this mission, bridging the gap between seasoned musicians and curious beginners.
The affordability of the line, starting at just $29.99, ensures that rhythm-making is within reach for families, educators, and community groups. This accessibility is matched by its versatility; the collection caters to casual drummers looking for recreational play, as well as those seeking to incorporate rhythm into mindfulness, education, or team-building activities.
With its official launch set for May 2025, LP®World BeatWorld Beat promises to make waves across the percussion world. The Winter NAMM preview, held in room 202, offers a glimpse into the collection’s potential to transform rhythm into a shared language of joy and creativity. For those eager to learn more, LP has also provided a digital preview at their website, lpmusic.com.
LP® World Beat is more than a celebration of rhythm; it’s a movement that transcends barriers and brings people together, one beat at a time. In the vibrant colors and resounding tones of this collection lies a message: music has the power to connect us all.